NEW YORK — GAP has released a fresh, feel-good commercial that’s already getting attention for its inclusive casting and playful nod to pop culture. The ad features people of all races and ages dancing confidently in GAP denim to Kelis’ iconic 2003 hit, “Milkshake.”
Celebrating Diversity in Denim
The commercial shows dancers of different backgrounds and body types moving in sync, highlighting the brand’s modern, inclusive vision. GAP positions its denim as stylish and universally flattering, with the tagline suggesting that confidence — not just clothes — brings everyone to the yard.
While some may remember Old Navy’s similar playful approach to advertising, GAP’s latest effort leans into nostalgia and pop energy, marrying a beloved song with a contemporary, multiracial cast.
A Viral Feel-Good Moment
Social media users have praised the commercial for its fun energy, inclusivity, and celebration of individuality. Many have shared clips, highlighting the clever use of a song that became a cultural touchstone over 20 years ago.
The ad reflects a broader trend in fashion marketing: brands increasingly celebrate diversity and body positivity while connecting with audiences through shared cultural references.
WATCH THE VIDEO (credit via X/mycatzeye)
