Former UFC champion Ronda Rousey has signed a new partnership with Castrol as the face of Castrol EDGE Extended Performance Premium Synthetic Motor Oil.
Castrol announced the deal this week after Rousey’s latest combat sports win. The campaign includes commercials, retail promotions and social media content featuring the former UFC star.
Rousey said the partnership reflects the same competitive mindset that shaped her fighting career.
“I’ve built my career on never backing down and always pushing to be the best,” Rousey said. “I see that same fighting spirit in Castrol.”
Why Castrol Chose Ronda Rousey
Castrol selected Rousey because of her reputation for discipline, preparation and toughness under pressure. In addition, the company believes her image fits the message behind Castrol EDGE products.
Fabiana Neves, CEO of Castrol Americas, welcomed Rousey to the company and praised her competitive mentality. She also connected Rousey’s work ethic to Castrol’s focus on high performance and endurance.
Furthermore, Castrol said the campaign will highlight seven key performance areas tied to the motor oil, including wear protection, engine cleanliness and thermal stability.
Ronda Rousey Still Holds Major Star Power
Although Rousey built her name in MMA, she remains one of combat sports’ biggest crossover stars. Over the years, she has expanded into entertainment, professional wrestling, sponsorships and mainstream advertising.
Now, the new Castrol agreement adds another major brand partnership to her growing portfolio.
Meanwhile, Castrol continues using high-profile athletes to strengthen its marketing reach across sports and automotive audiences.
